You might have heard of the term ‘Fashion Revolution Week’ on social media over the years. You might be left wondering what it’s all about, and how you can get involved. That’s where I come in to give you the lowdown on all things Fashion Revolution.
Fashion Revolution was born as a result of the Rana Plaza building collapse in 2013. Since then, the week surrounds the exact date of the collapse which occurred on April 24th, 7 years ago.
Of the 5,000 workers inside the building working to make clothing for fast fashion brands in poor conditions, 1,100 died and a further 2,500 injured. Most of the workers were young women.
The tragic events at Rana Plaza served to highlight the lack of transparency and accountability within the fashion industry supply chain. Concerns for the safety of the Rana Plaza building had been ignored, and workers forced to produce garments in unsafe conditions.
Furthermore, clothing salvaged from the wreckage was sold to consumers worldwide. Clothing that was the heart of the collapse. Items which were stitched together by the hands of the forgotten garment workers.
As a result, Fashion Revolution was born. Giving workers a voice to demand better. Be it pay, working conditions, or job security.
In the Western world, it’s easy to become complacent. While we have the privilege of ignoring what goes on in the supply chains of big brands, many others don’t. Therefore we need transparency in the supply chain.
But why should we concern ourselves when we get cute clothes out of it, right?
Wrong. No jumper or pair of jeans should come at the cost of garment worker’s lives.
Therefore, we demand to know ‘who made our clothes’ every year. Countless documentaries have shown the awful conditions garment workers are in everyday, and the immense pressure they are under to meet high demands.
Post on social media // Take your outfit photos to Instagram, tag the brands you’re wearing, and demand to know who made your clothes. Are they receiving a fair wage? Do they face harassment in the workplace? Are their working conditions safe?
Email brands // Reach out to brands via email and ask them about their supply chain. See what they have to say about their efforts to reduce the possibility of modern slavery. Ask as many relevant questions as you can. Brands need to know that we are demanding better of them.
Spread the word // Shout about Fashion Revolution Week from the rooftops! Tell everyone you know that it’s happening, and ask them to get involved too. The more the merrier!
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