Here on Welsh Wanderer I’m lucky enough to work with some brilliant brands. I only ever work with brands whose ethics line up with my own. For example, you’ll never see me work with a fast fashion brand.

However, there are rules which come with brand opportunities and collaborations. I am legally obligated to let you know when items or opportunities have been gifted to me, and when I have received payment for an opportunity.

The way I label this type of content has been reviewed in accordance with present ASA guidelines. *[As of February 2019].*

How I Label Sponsored Content – Blog Posts

All gifted products and opportunities will state clearly within the main blog post text. It will also be denoted in the post title.

There will also be a statement at the end of the blog post marked with ‘*’ along with how much creative input the brand has had in terms of content production. By ‘content production’ I mean how much control they had over the styling of imagery and wording of my experiences.

Whenever I write a blog post featuring a product or service I will only ever use my own words. I will never allow any affiliates/third parties to assume full creative control on Welsh Wanderer.

All blog posts which have been produced in collaboration with brands are all sorted into a “Sponsored Content” post category. The blanket term ‘sponsored content’ does not mean that I was paid for a particular collaboration.

How I Label Sponsored Content – Terminology

AD – I have received payment for the content produced.

Affiliate//AFF – A link or code I am promoting will earn me a small commission at no extra cost to the consumer.

Gifted – The product or service I’m promoting has been gifted to me without payment.

Sponsored Content on Social Media

Since social media is [generally] written short-form, I will declare an ‘AD’ at the beginning of every caption.

Got a Question?

If you’re confused by anything covered on this page, or have any questions regarding my disclosure of sponsored content don’t hesitate to contact me.

Hi there!

Hi there!

I'm Elen Mai, the brains behind Welsh Wanderer and 20-something human biology student from (you guessed it) Wales! Welsh Wanderer is designed with the eco-conscious adventurer in mind. So stick around for tips & tricks on living sustainably.

Subscribe via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Subscribe via Email: