If you’re reading this, then it’s the 27th May. To anyone else, it seems like your average day. However to me – it’s an exciting day. Why, do you ask? WELL… Today is the day that Project Cece launches their official UK website. Don’t worry if you haven’t heard of them before, I hadn’t either until about a month ago. Think of it as sustainable fashion’s answer to ASOS. All your favourite sustainable fashion brands on one platform. Project Cece aim to make sustainable fashion more accessible. If you read my previous post, you’ll know this is something I’m quite passionate about.
*I was approached by a representative from Project Cece to write about the launch of their UK website. I wasn’t paid or gifted any items in return for doing so. All opinions are my own and haven’t been influenced by any third parties.
Melissa Wijngaarden, Marcella Wijngaarden, and Noor Veenhoven are the brains behind Project Cece. Back in 2015, they decided there had to be a better way to shop sustainable fashion. Think of how easy it is to shop fast fashion – why can’t it be the same for sustainable alternatives? Using their combined knowledge of web design and business know-how they created the sustainable fashion search engine; Project Cece.
There are three primary categories to choose from; Women, Men, and Kids. The items in these categories are then separated by Clothing, Bags, Accessories, and Shoes. The layout is typical of the average fashion website which we’re all familiar with. This makes it super easy to navigate. The subcategory labels are the real game-changers. You can sort your search results by the ethics you look for in sustainable fashion. Everyone looks for different things when they shop sustainably, so this is a nice touch they’ve added to the way you can search for products.
The five ethics labels are Vegan, Fair Trade, Eco-Friendly, Locally Produced (Europe), and Good Cause. You can also search according to brand certifications; Global Organic Textile Standard, OKEO-TEX, Fair Wear Foundation, Fairtrade, World Fair Trade Organisation, B Corp, and Peta Approved.
With all of these options available, it’s easy to tailor your search to exactly what you’re looking for. I searched for Jumpsuits on Project Cece tailoring the filters to suit me. My results show eco-friendly jumpsuits in a size 16 in multi/pattern prints. I could then tailor this to show only Eco-Friendly options in this group.
When you find the item you’re looking for, you click through to the brand’s website so you can shop the item. At this point, I don’t think there’s a way for payments to be processed directly through Project Cece. To me, this is a minor detail. But I do think that it could enhance the overall user experience when wanting to buy multiple items from different brands via the Project Cece website. I feel like that’d be a key feature for many consumers too. However, I’m aware of the fact that they’re a start-up company and can’t wait to see how they develop in the future.
As of right now, there’s a relatively small list of brands available to choose from. Again, this is due to the fact they’re a start-up company. With this aside, there’s an amazing brand range on offer right now. There’s sustainable fashion brands on their website that I’d never even heard of before – and I made an entire A-Z list of sustainable fashion brands!
One of the new brands I discovered through Project Cece and completely fell in love with was Atelier D’Afrique. They’re a fair trade and eco-friendly fashion brand with vibrant, colourful designs. It’s also incredibly refreshing to see a sustainable fashion brand using primarily black models! I’ve spoken previously about my frustrations with the sustainable fashion industry using mainly thin white women in their marketing, and quite frankly I’m glad to see something different.
I think the launch of Project Cece is a huge step forward for sustainable fashion, and could massively change the way people shop. It’s easy to picture it transforming into a ‘must-have’ tool for finding sustainable fashion. I’m so grateful to have had the opportunity to access the website for Project Cece prior to it’s UK launch date. While I’m already aware of a multitude of sustainable fashion brands, Project Cece has introduced me to an amazing array of new brands.
I'm Elen Mai, the brains behind Welsh Wanderer and 20-something human biology student from (you guessed it) Wales! Welsh Wanderer is designed with the eco-conscious adventurer in mind. So stick around for tips & tricks on living sustainably.