Eco Honesty – The Online Marketplace You Need to Know About | AD

If you didn’t already know, sustainable marketplaces are becoming increasingly prevalent in the online shopping space. You know how ASOS has a bunch of available brands in addition to their own stock? Yeah, kind of like that. But more ethical and sustainable than ASOS obviously, we don’t support fast fashion here! Anyway, I digress. Sustainable marketplaces allow people to buy all their favourite eco friendly products, all in one place.

That’s where Eco Honesty comes in. It’s an exciting time for Eco Honesty as their website launches today, and they’ve really hit it out of the park as far as sustainable and ethical shopping goes. I’ve shopped from a fair few sustainable marketplaces in my time, but Eco Honesty have really brought something new to the table here. And, well… the clue’s in the name on this one.

So in true ‘me’ fashion, I’m going to run you through the whole Eco Honesty marketplace. No stone will be left unturned!

Eco Honesty Diagram

Where it all began…

It all started just over a year ago for Chris Jones. On the “About Us” page he highlights July 2018 – June 2019 as a particularly difficult time for him. But out of that experience, he slowly but surely began making changes. For example, drinking less wine (can’t we all relate?). His journey eventually saw the birth of Eco Honesty.

The vision? A place where people could source ethically made goods, without the premium price tag.

Ensuring ethical and sustainable business

In order to become a seller on Eco Honesty, there’s three key criteria you have to meet.

1. Clear dedication to having a positive environmental impact.
2. A range of high quality products.
3. A fair pricing structure (no “greenflation”).

In terms of sustainable business, this is a HUGE deal. We’re told by so many “ethical” companies that a higher price tag is to be expected with eco alternatives due to the higher quality materials needed for production. Which sometimes, is the case. However, a lot of brands have taken this concept and ran with it in order to make a quick buck.

Eco honesty also have a clear seller’s promise;

Eco Honesty category screenshot

A diverse range of products

It’s important to bear in mind that Eco Honesty have literally launched their website today, so while the product ranges seem limited right now, over time this will build up. There are six main product categories to choose from; Adventure, Home, Outdoors, Animals, Family & You, and Work. Each category also has it’s own set of subcategories i.e. bedroom, cleaning products and furnishings are all listed under the ‘Home’ category and so on.

To showcase the diversity of products they have available, I’ve hand picked 5 to showcase below. Just for reference, I haven’t listed these in any particular order and I tried to pick 5 different types of products as opposed to 5 beauty products or 5 home products etc.

Cornish Coast Candles

Cornish Coast Flaming Nora Jar Candle – £10

These soy wax candles are made with 100% natural ingredients in addition to being eco and vegan friendly. They’re available in three different blends; Black Fig, Cornish Coast, and Hello Weekend.

Cocoa Loco Brownie Box

Brownie Boxes – £1.99 – £23.75

Let’s be honest here, who doesn’t love a chocolate brownie? These Cocoa Loco brownies are handmade in small batches in Sussex. They’re organic, fairtrade, and there are two variants; white chocolate and dark chocolate.

They also stock Cocoa Loco cookies and flapjacks here.

Essential Creams Luxury Moisturiser

Men’s Luxury Moisturiser with Hyaluronic Acid – £15

Handmade in small batches in the Cornish countryside, Essential Creams products are all natural and made with 99% edible ingredients (though consumption isn’t recommended).

They’re also vegan friendly and free from gluten, alcohol, lanolin, parabens, silicones, PEG’s, SLS, and artificial fragrances. Oh, and they’re cruelty free too. Pretty great, right?

Eco Egg

Eco Egg – £9.99

It’s no secret that I’m a fan of the Eco Egg, so when I saw Eco Honesty stocked it I knew I had to feature it! If you haven’t already read my review of it, you can check that out here.

In short, the Eco Egg is an eco laundry detergent alternative that contains no harmful chemicals.

WAKEbag Rucksack

WAKEbag Rucksack – £35

100% vegan, 100% waterproof, and 100% practical. The WAKEbag rucksack gives the illusion of a brown paper bag, though the durability and thickness of any strong rucksack.

It’s designed to fit an air style laptop, lunchbox, and a reusable coffee cup.

Supporting environmentally focused charities

In addition to stocking a great range of products, Eco Honesty also supports a handful of charitable organisations. As previously mentioned, 3% of product commissions goes to these charities.

Re-engage (formerly Contact the Elderly)

Re-engage are a charity working to combat elderly loneliness and social isolation. They do this through volunteer groups and monthly meet ups. The goal? To facilitate a sense of community for those who need it.

Surfers Against Sewage

If you’re familiar with sustainable spaces, you’ll already be aware of this one. Surfers Against Sewage have been fighting plastic pollution before it was cool (since 1990!). They campaign for the protection of natural spaces i.e. beaches, parks, oceans in addition to ending plastic pollution.

The Aspinall Foundation

The Aspinall Foundation is an animal conservation charity dedicated to reintroducing animals back to their natural habitats. They aim to avoid the extinction of rare and endangered species through their work.

Eco honesty Screenshot

Eco Honesty is MORE than just a marketplace

Rather than just using their platform to sell sustainable products, Eco Honesty are also working to inspire and educate their customers. Their ‘Be Inspired’ section features a whole host of planet positive articles, and their ‘Eco Honest Experiences’ section features some great environmentally focused businesses.

They’re striving not only to run a successful business, but to genuinely make a difference and have a positive planetary impact. And I, for one, am really impressed. It’s not everyday you come across a platform this dedicated to doing good. Their website’s also really well laid out and super easy to navigate.

I thought I should also mention their sister company, Profit Honesty. This is an online tool which allows consumers to search a product to guarantee they’re getting good value for their money. It’s a great way to avoid paying extra due to greenflation, and they even give products a rating according to 3 key criteria;


Eco Honesty are holding a giveaway throughout the month of June. For each week, they’ll be giving away one box of sustainable goodies. Click here to enter!

If you haven’t already, go check out the Eco Honesty website and let me know what you think in the comments below! What’s your fave product from their website? Are you as impressed with them as I am? Let’s talk about it.
*This post was written in collaboration with Eco Honesty who asked for an honest review of their platform. All words and opinions are my own, and have not been influenced by any third parties. To understand more about how I disclose this kind of content, please see my disclaimer.

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I'm Elen Mai, the brains behind Welsh Wanderer and 20-something human biology student from (you guessed it) Wales! Welsh Wanderer is designed with the eco-conscious adventurer in mind. So stick around for tips & tricks on living sustainably.

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